TikTok’s “Discover” page: A feature that helped users discover trending content, hashtags, sounds, and effects. But TikTok has since been updated from the last known status, especially in 2022 when the Discover tab was changed to a Friends tab for some accounts. Here is a breakdown based on the known information:
Content Discovery: The Discover page was the main way to discover content; there, users would find trending hashtags, and videos. It was TikTok’s version of what Instagram calls its Explore page, where users can discover new creators and trends. But, with the launch of the Friends tab, the suggested content has focused more on content from people you’re connected with, which means that the potential for discovering new stuff, unless you proactively go looking for it using the search option, or explore via the other means available, such as the For You page or by following creators directly, is now more limited.
Alternatives to Discover: Despite the absence of Discover, TikTok users can still find new videos and trends by:
Analyzing Topics, Hashtags or Sounds Using the search icon in the top right corner
Discover the For You feed, tailored to each user depending on their likes, comments, and shares.
Following feed for content from accounts they follow
Exploring live sessions, which can expose users to new creators or products via TikTok Shop.
TikTok Shop: And for those users interested in shopping, TikTok is bringing another layer of the social discovery experience by allowing users to find products with in-feed videos, LIVE shopping and product showcases, taking advantage of social commerce.
What Will You Do: You have data all the way until October 2023, but the question is how are you going to stay updated with what can engage or help you grow on an already challenging platform How do you stay updated with the trends You can try TikTok’s Creative Center for trend discovery or check out the Top Ads Dashboard to see what is performing well in ads, giving a hint to any possible trends.
TikTok’s interface and features change over time, so being active on the platform or checking updates directly on TikTok can give you the most recent information on how to discover content.