LinkedIn Lite was Introduced As a Lightweight Version

LinkedIn Lite, a lighter version of a standard LinkedIn app, was introduced mainly to serve customers in markets/regions with a slower internet and lower end device use. Here are the main features and details of LinkedIn Lite:

LinkedIn Lite was much smaller than the standard version app of LinkedIn, only 1 MB in size too. It was meant to open faster on 2G and 3G networks, so it was a faster experience compared to the full version of the app.

Features: Though scaled down, LinkedIn Lite provided basic features such as news feed, network management, messaging, managing profiles and job searching. Nonetheless, it was streamlined, trimming back the heavier features to keep it light.

LinkedIn Lite, which was first announced in India in 2017, was eventually rolled out to over 60 countries. But, after seeing remarkable advancements in internet access and the full LinkedIn app’s capabilities, LinkedIn confirmed it was ending LinkedIn Lite. It was taken down from Android app stores on Jan. 27, 2022, and the app was shut down on March 15, 2022.

User Experience: Has been praised the minimalist design and lighter color themes that makes it eye soothing and less demanding on the resources. It used more RAM than IO which helped devices with 1GB RAM or less because they could save every bit of RAM they could to improve the user experience.

Optimizations: Some of the significant optimizations that LinkedIn Lite made included server-side rendering, utilizing HTML instead of JSON to transfer data, lazy loading, and speed dial to name a few.

For existing users, if you are considering new features or alternatives to LinkedIn Lite that are loaded on LinkedIn Lite with new features like dark mode and improved messaging tools, you can try LinkedIn full app or mobile web version.

The LinkedIn Ads Manager is a Comprehensive Platform

LinkedIn Ads Manager is the single interface advertisers use to build, manage and scale their advertising campaigns on LinkedIn. Here’s a closer look according to what we know and recommen

Campaign Creation: Users create campaigns in the Campaign Manager by choosing from objectives such as brand awareness, website visits, or lead generation. There are many possible ad formats you can use, like Sponsored Content, Message Ads, Dynamic Ads and Text Ads.

Audience Targeting: LinkedIn offers very granular targeting capabilities based on professional attributes like company name, job title, industry, and even personal interests. This level of precision allows you to reach decision-makers themselves, making it an effective marketing channel for B2B.

Media Budget and Bid: These can be campaign daily and lifetime budgets. Likewise, ad placement on LinkedIn involves an auction-based system, but you can choose between manual bidding, cost-cap bidding, or maximum delivery bidding to manage your costs and outcomes.

Ad Formats: LinkedIn offers various ad formats such as single image ads, video ads, carousel ads, and lead gen forms. The different formats also can be useful for different purposes, whether you want to promote content, or generate leads directly in LinkedIn’s system.

Analytics and Reporting: Ads Manager offers powerful analytics, allowing you to track metrics such as impressions, clicks, click-through rates, and conversions. It enables performance review and campaign optimization in real-time.

Integrations and Automation: For more advanced users, LinkedIn provides integrations with CRM systems for lead management and automation tools such as dynamic group budgets to maximize spending across campaigns.

AI and personalization: LinkedIn aims to make its platform smarter with AI-powered tools for ad creation and optimization, enabling advertisers to personalize their ads using user data for greater engagement.

Audience Segmentation: Leverage LinkedIn’s granular targeting option to narrow down your audience, putting your energy on decision-makers rather than sprinkling it across large, unqualified groups.

(Audience, Features, and Ad Content) Audience: Target your audience well, and fine-tune them to find ideal leadsIn your audience, features should be professional, and call-to-action should be clear (NO) Professional and polished photos do well in the LinkedIn environment along with short, snappy copy.

Adjustments and Improvements: Test different ad formats regularly to find what your audience resonates with and optimize with performance data.

Lead Management: Use LinkedIn’s lead gen forms to capture leads straight to your CRM for easy and automated follow-ups

LinkedIn ads can be costlier than other platforms because of its type of audience, so you need to manage the budgets strictly.

There are many targeting options, ad formats, and there is a steep learning curve for new advertisers.

But

LinkedIn Ads Manager is so much more than that for B2B marketers. But to use it wisely, you need to be planned, target the right demographics, and optimize consistently to facilitate ROI. If you are running LinkedIn advertising for the first time, you might want to start small with specific audience campaigns to understand how the platform works before jumping to larger campaigns.