Money is an important thing in this world. It’s true that money can’t buy happiness, but it does give you access to food, clothing, the internet-capable device that you are currently operating, and Smarticpro Ads! You work hard for the money in your pocket, and I’m sure you – like me – aren’t particularly fond of wasting or miscalculating your dough. This is why budgeting, as well as knowing how to budget your StumbleUpon Ads, is so important. Making a mistake with your dollars is something you don’t want to do!
The StumbleUpon Ads dashboard gives you all the tools you need in order to budget your campaigns. Let’s look at each part, step by step, to help you understand how to use those tools.
#1- Account Balance
Your Account Balance is the total amount of money that you have in your Smarticpro Ads account. If this number reaches $0, your ads will no longer run as there is no money left in your account. You can add money to your account by clicking Add Credit.
#2 – Daily Account Budget
This area shows what you have spent today next to your daily account budget, or the amount you want to spend today. Enter this daily budget amount by clicking the “Change” link. When you first create a Smarticpro Ads account, the default daily budget is $100. Remember to change it if you don’t want to spend that much, or want to spend more!
Here’s a tip: If your Daily Account Budget is set to $0, then none of your campaigns will run. This is a great way to pause your account while you make edits or while you wait for campaigns to be approved!
#3 – Max/Day
This is possibly the most overlooked, and most important part of your campaign budgeting. Max/Day is the maximum number of stumbles you want to serve from each campaign, each day.
The table under your traffic graph gives you information and control over each of your ad campaigns, and the “Max/Day” (highlighted in the table above) allows you to set the number of stumbles that you want served from a specific campaign. If you don’t want to spend an equal amount of money on each of your campaigns, you can set different maximums for each of them.
The “Max/Day” is shown in stumbles, rather than in dollars. Click on the Max/Day that you want to edit, and you will see a pop-up menu asking you to state how much money you would like to give to that specific campaign, each day.
Now here is the important part. Make sure that all your campaign “Max/Day” cost totals add up to your daily account budget! This will allow all your campaigns to run evenly throughout the day. Our system will first look at the total amount that you are allotting to each of your campaigns, and divide by 24 hours, calculating how much you want to spend an hour. Then it will start serving the campaigns at that pace. But if the system hits a limit (a campaign limit or the daily budget limit), it will stop serving that ad.
If your daily account budget is $20 and you only have one active campaign with a $20 daily campaign budget, your campaigns will run evenly over 24 hours. But, if you have a daily account budget of $20 and two campaigns, each with a daily campaign budget of $20, our ad system will stop running your campaigns after 12 hours. If you have a daily account budget of $20, and your campaign is set to $40, then your ad will also stop running after 12 hours. So make sure you edit all the default settings so that your campaigns serve evenly throughout the day.
Finally, this is the total amount that you have spent on this specific campaign, all together. Tune in to the Ads Blog soon for more on how to evaluate whether your campaigns are getting you the best return on investment!
