Challenge
Case Studies Mint wanted to show potential users of their service how their site could be relevant and useful for people from many different demographics and with different financial needs, all while meeting precise cost per acquisition goals.
Approach
In addition to targeting the Financial Planning category and both genders, they honed in on Self Improvement, University/College, and Internet Tools categories and split their demographic targeting into male and female. They even promoted their “Wedding Budget Checklist” page in the Weddings category.
Results
- 180,000 average monthly visits to their site come from Smarticpro
(Only 44% are paid) - Strong increase in new users who were women ages 18-25
- “The most cost-effective form of advertising that we have used, including pay-per-click advertising on a popular social networking site.”
– Stew Languille, VP of Marketing, Mint - 20% additional traffic from shared Paid Smarticlink
