Below are some of the top social media analytics tools based on what we are seeing/interpreting & reviews across the web.
Buffer: A very intuitive interface and in-depth analytics will help you identify what works on social media across Instagram, X and LinkedIn. It’s lauded for being able to save the admin (and guess work) out of social media analytics by providing fully data aggregation and analysis.
Sprout Social – Sprout Social is a favorite for its allgrowns up features for cross-channel social listening, qualitative analysis, and intuitive reporting. It’s especially useful for enterprise-level social media management, providing detail about how content moves across different networks.
Hootsuite: Hootsuite offers social media management alongside powerful analytics to track performance across all social platforms. It’s crucial to understand content effectiveness, and it has in-depth analytics features and custom report options.
Socialinsider – A tool focused on competitive analysis & post tagging that shows you their most engaging content. This is especially useful for getting a high-level overview of key metrics across multiple channels.
Keyhole — Best for Influencer Marketing Analysis Keyhole is great for tracking brand mentions and sentiment, giving you real-time insights on how your audience perceive your brand.
Databox: Famous for aggregating data from diverse sources, this platform provides customizable dashboards for tracking ongoing performance metrics. It works best for organizations that require social media data to be viewed with their other business metrics.
Rival IQ: This is perfect for your competitive benchmarking, where you can track and compare social media performance against your competitors. It’s especially beneficial for marketing teams that want to stay ahead of the curve.
Later: Later is notable for being all-in-one, not just social media management but analytics It is known for its analytics tools which assist in comprehending content performance over time on various stages.
Google Analytics: Few people think of Google as a social tool, but in addition to web analytics, Google offers robust capabilities to track social media traffic to your website and how social media supports engagement and conversion.
With Semrush social, you’ll be able to track deep social media analytics for Instagram, LinkedIn, etc., growth and competitor insight and trends.
They do come in a range of aspects in terms of complexity and pricing, with some free and others paid that come with advanced analytics and management capabilities. Depending on specific business needs, budget, and scale of social media operations, the choice can be made.
