Yandex Direct — Contextual advertising system of the Yandex company, one of the largest Internet companies in Russia. Here are a few facts about Yandex. Direct:Yandex Direct is a pay-per-click (PPC) advertising platform developed by Yandex, a Russian technology company. It allows businesses to display ads on Yandex search results and other websites within the Yandex network. Similar to Google Ads, Yandex Direct enables advertisers to target specific audiences and track the performance of their campaigns.
Yandex: Contextual Advertising. Direct enables advertisers to create paid search within the platform as well as display banner ads on desktop and mobile. Yandex Pay-Per-Click Ads: These ads are displayed in the search results of Yandex and its Ad Network, which has over a thousand of partner websites. It allows advertisers to target users who have shown interest in their products or services through this network.
Audience and Reach: The platform has a vast audience with Yandex. Serve ads directly to millions of unique users everyday on desktops, tablets, smartphones and Smart TVs. This extensive reach is enabled by Yandex’s strong user base in Russia as well as its integration with many content sites.
Formats and Features: Advertisers can use a variety of ad formats (text, image, video, dynamic ads). Yandex. Direct provides dynamic campaigns, which automatically create ads with product lists or web content, and smart banners that direct ads to users interested in certain products. Different strategies can be applied to maximize clicks, conversions, or ROI.
Customized Releases: The platform allows for advanced targeting based on demographics, user behavior, and location. Advertisers can bid differently for different audience segments, schedule their ad impressions for the right time period, and effectively block their ads from appearing on sites they don’t want. Such high degree of customization makes it easier to target the right audience.
Performance Tracking: Yandex. Direct is integrated with Yandex. Metrica that enables advertisers to monitor user actions and analyze the efficiency of their ads, and also to define retargeting conditions according to user activities on their site — for example, action abandonment
Yandex is here for those who want to use Yandex. Direct Provides a Simple platform for newbies and professional advertisers, allowing users to either quickly launch campaigns or explore more advanced advertising strategies.
Yandex Business Mail is part of Yandex 360 for Business
Yandex Business Mail is included in Yandex 360 for Business, a package that provides a full set of tools for business communications. Here’s a roundup based on what we know:
Domain email: You can create custom email using your domain name (i.e., support@yourdomain.com). It is free to set up for your domain and offers up to 1000 mailboxes free per domain.
It offers features such as spam and virus protection, automatic email sorting, email signatures, email forwarding, and two-factor authentication to ensure perimeter security. Amid other features, it also helps through smart suggestions, the ability to delay email delivery and the option to automatically translate emails in foreign languages.
Integration with Yandex 360 Services: Yandex Team is one of the applications that make up a Yandex 360 suite, which also includes Yandex Disk for file storage and management, Yandex Calendar, Yandex Documents, Yandex Notes, Yandex Telemost for video conferencing service, and more, making it an end-to-end solution for employees to work well with each other while one this platform.
Online 10GB per employee in a free plan does start or there increase to 3TB on paid plans.
Step 1: Register Yandex Business Mail with Your Domain Name This process consists of setting up MX records that can take up to 72 hours for propagation.
Yandex 360 for Business Plans and Pricing: The features and storage vary depending on the plan you select. These plans are designed for businesses of all sizes, from small startups to large organizations.
Security and Compliance: The platform offers strong security features such as built-in antivirus and antispam, adheres to ISO 27001 certifications, and aligns with various Russian federal legislation regarding data protection.
Yandex Business Mail is a major technical service for businesses, allowing you to create professional email while also benefiting from a variety of integrated productivity tools.
