LinkedIn Campaign manager is LinkedIn’s self-service ad platform that enables businesses to create, manage, and optimize their ads campaigns on the LinkedIn. Here’s a roundup of everything we know so far:
Campaign Objective Selection Advertisers can select from multiple objectives — lead generation, website visits, and brand awareness, to name a few — so they can customize their campaigns for specific types of marketing.
Professional Networking: LinkedIn is inherently a professional network, making it well-suited for B2B advertising and for products/services that have a professional angle. It is useful for B2B marketing campaigns.
Flexibility in Ad Format: Advertisers can make their ads in text format, sponsored content (single images, videos, carousels, document ads), and dynamic ads that personalize content for each viewer.
Finance: Campaign Manager enables you to define a budget at the campaign and group level with daily and lifetime budgets. It also allows income several bidding methods including expense per click (CPC), cost per perception (CPM) or expense per send for InMail.
Analytics and Performance Tracking : Can provide detailed analytics on impressions, clicks, social actions, conversions, and demographic insights. This can help in fine-tuning campaigns, adjusting targeting, or changing budget distribution.
LinkedIn Pages Integration: As campaigns can be tied to a company’s LinkedIn Page, visibility and engagement with current followers can be enhanced.
Analytics: You can build conversion tracking to monitor how well your ads are performing in terms of downloads, sign-ups, etc.
Recommendations Hub: Suggestions to optimize campaigns to give advertisers the best results while they stay within their budget
Process to Start Advertising:
Create an Account: Sign into LinkedIn and go to Campaign Manager to create an ad account or connect an existing one to your company page.
Full Description:Choose your campaign grouping, select a target goal (website traffic, conversion tracking, views), identify your target audience and choose your ad format.
Craft your Ads: Based on your selected ad format, create your ads in a way that matches your campaign goals.
Launch & Monitor: With your ads live, you will need to use Campaign Manager to monitor performance, adjust as needed and optimize for better results.
Building Your Brand Through Influencers: The powers of LinkedIn as a giveaway were never put into service until Adam Smith did the wonder. To reach specific decision-makers in your industry or within a specific role, highly targeted B2B marketing is one of LinkedIn’s features that satiates such needs.
Considering that ads can be qualified as professional, and given that business-oriented content is more likely to be engaging.
Lead generation: Lead gen forms and other similar tools can allow the direct collection of leads, so users do not have to skip the platform.
Considerations:
Cost: LinkedIn has one of the higher costs among social platforms due to its bespoke audience, though it tends to deliver the cost compared to other platforms via higher quality leads.
Learning Curve: Although the interface is quite intuitive, it may take a while for new advertisers to familiarize themselves with all of the features.
If you’re one of those trying to tap into the full power of the ad space on LinkedIn, knowing much more about Campaign Manager and making it work in your favor can take you a long way. LinkedIn offers plenty of more information and specific tactics guides and LinkedIn Marketing Labs for more education.
A LinkedIn Recruiter Account is a Premium Tool
The LinkedIn Recruiter Premium account is a high-value and high-demand tool because LinkedIn is one of the top sources for finding fresh talent. Here is a breakdown of what LinkedIn Recruiter includes.
Furthermore, it has advanced search capabilities to reach LinkedIn’s 770 million+ members since recruiters can search based on advanced filters like job title, location, industry, years of experience, etc. This enables accurate searches tailored to specific hiring needs.
InMail Messaging: Users receive a monthly allotment of InMail messages (150 per seat for the full Recruiter plan), which enables them to reach out to candidates directly without having to connect. [Added note] InMail has been known to have higher response rates than traditional email, improving engagement with potential hires.
Organise Pipeline Management: The tool helps you to Organise your recruitment pipeline by saving candidate profiles, making notes, and outlining for different roles to manage the pipeline. It allows collaboration between team members and sharing candidate lists and tracks the recruitment process.
Analytics & Insights – There are analytics tools available inside LinkedIn Recruiter that allow you to track the effectiveness of your recruitment approaches. You can obtain data about response rates, candidate interactions, etc. This can assist in optimizing hiring campaigns, understanding market trends, and the like.
LinkedIn Recruiter pricing can vary based on the number of seats needed, company size and plan features. The corporate version is usually more costly at about $10,800 per seat, per year, whereas LinkedIn Recruiter Lite is a lower-priced option with fewer features, costing approximately $1,680 for one license, per year.
Though LinkedIn Recruiter is a powerful tool, there are alternatives such as LinkedIn Recruiter Lite that cater for smaller teams or individuals, or other third-party tools and platforms that may offer similar functionalities at different price points or with varying features. Notably, simply having a regular LinkedIn account along with the right search strings can be sufficient for basic sourcing requirements.
LinkedIn Recruiter is the industry-standard recruiting tool for LinkedIn, and this is ideal if you need comprehensive features for high-scale hiring or highly-targeted people hiring. On the other hand, choosing to go for LinkedIn Recruiter, Recruiter Lite or any of the other solutions available, depends on the needs of the hiring team that takes into account the budget, team size and urgency and volume of positions to fill.